What Is BUBS? The Swedish Candy Taking Over TikTok
Share
If you've seen those pastel, skull-shaped candies all over TikTok — that's BUBS. Made in Sweden since 1992, BUBS (short for "bubbla", bubble) is a soft foam candy with a texture unlike anything in an American candy aisle: airy, chewy and almost creamy at once.
Why is BUBS so popular?
Three reasons keep coming up in the millions of TikTok views:
- The texture. BUBS foam is softer and silkier than gummy candy — it practically melts.
- The flavor combos. Raspberry & blueberry, banana & toffee, strawberry & vanilla — always two flavors in one piece.
- The shapes. The oval "Goody" pieces and the iconic skulls are instantly recognizable.
Which BUBS should you try first?
- BUBS Goody Raspberry & Blueberry — the viral classic and our bestseller.
- BUBS Goody Banana & Toffee — sweeter, dessert-like.
- BUBS Sour Skull — for sour candy fans.
Or take the shortcut: our Viral BUBS Pack bundles the TikTok favorites in one box.
Is BUBS vegan?
Most BUBS varieties are vegan and gelatin-free (always check the bag for specifics) — one more reason the candy travels so well beyond Sweden.
Where to buy BUBS in the US (and worldwide)
BUBS is rarely stocked outside Scandinavia. We ship it fresh from Stockholm within 24 hours, with delivery to the US and 40+ countries in 2–5 days — VAT and tariffs included. Shop all BUBS here.